Samantha Goodrich

Founder

samantha has mastered the art of storytelling and its influence on the built environment

The fusion of imagination and interior design is vital for curating immersive experiences that push boundaries. Driven by the unique narrative of each property, Samantha's portfolio brings to life a wide range of hospitality experiences across the globe. She has pioneered noteworthy projects and is the creative vision behind her clients' branded ventures. 

richly crafted

We begin the design process by identifying the brand, its target audience, and key operational components. The space is then defined by layering unique features that are experienced in a multitude of ways. Thoughtfully tailored architectural materials, and luxe furnishings and fixtures, comprise some of the key elements that orchestrate a remarkable design. The magic is in the details.

hospitality roots

Samantha's design foundation began in New York, where she was raised. Her success in the industry can be measured by her career leadership roles on both the design and ownership level. Prior to launching richcraft, Samantha held positions as Vice President of Design for Viceroy Hotel Group and Associate Senior Designer at Rockwell Group. Her breadth of work encompasses an array of projects including hotels, restaurants, bars, nightclubs, and luxury residential developments.